Bazaar on web, Its Future Bazaar.

I am one person who enjoys going to any kind of bazaar, whether it be sabzi(vegetables) or kapada (cloth/clothes)bazaar. But here I am not discussing about me and my shopping instincts. Internationally WalMart is a well known franchise, and as of Indian perspective, they are coming soon to this old land, in partnership with Bharti. But this again is not what we are going to discuss. India is opening its retail market and next budget round the corner people(companies) are hoping for more freedom in FDI(foreign direct investment). But Wal*Mart wont be first to enter in as retail business, and they would be striving real hard to get the bigger chunk of retail pie. There are 4-5 chains which are doing great job nation wide, and the news of WalMart has led to market consolidation, as few bigger player have bought few smaller yet powerful regional players. But again economics is not in which I can call myself a Genghis Khan. Now let us zero on the main theme, bazaar on net, Big Bazaar which is one of the few big players in retailing are already gearing up to face might and experience of WalMart not only on land but also in wires. Mother company of Big Bazaar, Pantaloon Retail (India) Ltd., has floated out its online shopping arm, in form of Future Bazaar, though I am not sure what future are they talking about, because online shopping is not something new, and there are already few player in India for online shopping.
Future Bazaar holds only one major advantage which is keeping it above its competition is their experience and a bigger catalog. But as a website it has nothing innovative. Its same conventional online shopping website. Website design is not inspiring, and neither are the discounts. Only thing which I liked about it was the product viewing which is like set of few images which are enlarged on mouse roll over. This is only thing which it has done better than the cliche. One more thing which I can mention as their plus point is sites speed, its fast, it had faster upload time per page, and registration was also pretty quick.
Finally if you ask whats my take, then I would say, it has got a big catalog, and a name to bank upon, but as a website there is nothing which would get you hooked, and this is probably due to flawed mindset, which does not consider online shopping to be big. Yes I agree that Indian buyers are probably most fussy in the world but they don't sue after finding something wrong. And if you think that this will make your job easier than let me tell you, no, it won't, you wont realize and one day you would find even a single customer to log in. I would certainly be trying future bazaar in near future, but would also hope that they ring out something innovative to get their merchandise rolling before the big bad boy comes in.